Game Show Network Rebrand

Rebranding the Game Show Network was an exercise in seeing just how playful and colorful I could take the brand, and still keep it coherent. The idea behind this concept was to turn watching the network into a game, with every interstitial something a viewer could interact with, and keeping viewers engaged between the shows. Ultimately the idea landed at slightly the wrong moment, technology-wise and culturally. When I pitched this, it wasn’t so expected that people would be simultaneously “second-screening”, and the library of GSN mobile games wasn’t so deep that pushing people there made the most sense.

Still, it was a blast work on and I really dig the eccentric palette.